A-Trak Talks Fool’s Gold, The Music Industry, Executive Decisions, & More

Written by on August 11, 2018

Article written by: Karlton Jahmal

A-Track shares his path to success.

If you haven’t heard of A-Trak, this is an opportunity to educate yourself. A-Trak is a talented record producer, DJ, and music label executive that heads Fool’s Gold and its subsidiaries. He broke into the hip-hop industry when Kanye West selected him as a touring DJ in 2004, but prior to that, A-trak was already building a reputation as a skilled DJ.  He also helped usher in the marriage of hip-hop and modern electronic music. Today (August 11) marks the ninth anniversary of Fool’s Gold Day Off, which is a festival held in New York that features Sheck Wes, Yung Bans, Bbymutha, Venus X, and more. Prior to the concert, A-Trak sat down with HNHH for an in-depth discussion about his journey to the top of the game. 

After revealing his humble beginnings, A-Trak explains how he arrived at the name Fool’s Gold, the creation of the Goldie Awards, what labels need to do for artists in 2018, and the creation of Audio Research with his brother among other topics. He was candid and detailed in his responses, which should be studied like a pamphlet on how to gain traction in the music industry. Sit down, and soak up some game. 


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